GDS

GDS Holdings Limited is a leading developer and operator of high-performance data centres in China. Our founder Alex Wilson headed the video project for the company’s listing on Nasdaq, when he worked as Senior Producer at MerchantCantos Asia, among many other IPO projects.

Alex led and oversaw the project from creative direction, researching, scripting, location scouting, drone filming, crew selection, casting, recruiting local crew in Shanghai. Due to GDS's rather abstract and technical nature, Alex worked on a highly detailed storyboarding to ensure a solid visual style and leverage creative treatment to create a sense of energy and power that the Cloud computing business provides.