The Trade Desk

The Trade Desk is a media buying platform based in New York. Our founder, Alex, was commissioned when he was at MerchantCantos. It was a 5-day shoot in Shanghai, Beijing, and Hong Kong for a film and photographs highlighting the modern Chinese consumer scene and their relationship with technology.

With decades of experience filming and living in the region, Alex has extensive knowledge and resources to identify and capture the most symbolic scenarios in modern China and highlight the key stats corresponding to the video's main idea.

Following an enjoyable collaboration, The Trade Desk also commissioned Taipan Media for its second China shoot. The shoot was over three days with a crew of more than 30 people, from Director, Producer, photographer, prop and art team, wardrobe team to hair and makeup artist, three camera crews and light team.

During some video session of a panel discussions, simultaneous translation booths were set up to ensure smooth conversation between the panellists. The Taipan Media team worked on the post-production in Hong Kong to ensure a sound and smooth video.

Photographer: Stefen Chow
Animation: Carbon